Hi, I'm Sherine.
I lead Experience Design teams (product, visual, UX, UI, ID, AI, design technologists) across the digital and physical realms.
• Re-imagination of hardware and software for LG Electronics
• Connected retail environments for Verizon's Flagship store
• Data visualization and installations for Twitter
• Service design for Rogers Communications
• AI-driven design for Huge's Dakota
• Software design for EA, Xerox PARC, and Philips Labs
Currently, advising a museum exhibition design team to help develop a Presidential Center that reflects the values of the Obama Foundation.
Also, consulting as a designer and strategist for a private equity firm.
Strategy, process, design, and outcomes for some of my favorite projects, plus insights into my human-centric approach to researching and designing experiences across digital/physical/service ecosystems. View Case Studies
An Introduction to Emotive UI
My thoughts about emotion as a critical new dimension in UI. While designers think about the way things look, there should be more discussion around the emotions that these products create.
Read About Emotive UI
Empathy in an Artificial World
A follow up to my Emotive UI piece on the rise of relationship data, the case for a master algorithm, and why we need to move on from using personal data to using personality data.
Read About Empathy
VMA Conference Speaker: Design Ethics & Emotive Experiences
AIGA Panel Guest: Designing for AI
Design Ethics Podcast Guest: Design, Ethics, and Curiosity
In/Visible Talks Lunch & Learn Roundtable: Emotive Experiences
Hexagon (formerly XX+UX) Mentor: NY Chapter
Awwwards Conference Emcee/Host: NY 2-day event
Awwwards Conference Speaker: Emotive UI, Can You Feel Me?
Invision Design+ Agency Panel Guest: The Evolution of Agencies
XX+UX Speaker: Emotive UI, Can You Feel Me?
4A's CreateTech Speaker: Emotive UI, Can You Feel Me?
Make It Brooklyn Panel Guest: Launch. Scale. Thrive.
Huge Emcee/Host: Wearable Tech Meet-up and Fireside Chat