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Hi, I'm Sherine. I design products and experiences for Fortune 500 companies, agencies and startups.

Throughout my 20-year career, I've led global Experience Design teams within the physical and digital realms, overseeing the transformation of hardware and software for LG smartphones, connected experiences for Verizon retail, and enterprise software for a multitude of clients, including EA, Xerox PARC, and Philips Labs.

Right now, I'm working behind the scenes on the connected exhibitions strategy for an upcoming museum in Chicago. I'm also a mentor for the NY chapter of XX+UX.
Get in Touch


A Few Clients.

Absolut
AKQA
Ammunition Group
Application Park
Autodesk
Battlefield
Beats Electronics
Crave
Dell
EA
eBay
French TechHub

Friendster
Fujitsu
Gap
Google
HP
Hautelook / Sole Society
Health Partners
Horsley Bridge Partners
Huge
Intuit / Turbo Tax
LG Electronics
Madison Square Garden

Matrix Partners
Motorola
Ongo
Philips Labs
Pogo
(RED)
Rocket Communications
Rogers
Roku
Sequence
Sutter Health
The Sims
 

Tokoni
Trion Worldwide
Twitter
Visto
Verisign
Verizon
Walmart
Winterland Productions
Xbox
Xerox PARC
YouTube
Zynga


Case Studies.


A look at the strategy, process, design and outcomes for some of my favorite projects. Covering hardware, software, installations/environments, service design, and roadmaps, these case studies offer insight into my human-centric approach to designing experiences.
View Case Studies

interactive installations/environment design for social network.

interactive installations/environment design for social network.

Hardware, software and launch campaign a consumer product.

Hardware, software and launch campaign a consumer product.

Retail/Store design for a carrier/service provider.

Retail/Store design for a carrier/service provider.

Product strategy and roadmap for consumer brand.

Product strategy and roadmap for consumer brand.


Perspectives.

Creating Empathy in an Artificial World
A follow up to my Emotive UI piece on why designers need to move on from using personal data to using personality data.
Read About Empathy

 


An Introduction to Emotive UI
I believe that emotion is a critical new dimension in UI, and while designers think about the way things look, there should be more discussion around the emotions that these products create.
Read About Emotive UI
 

 

Re-startup, The Love Affair Between Big Business & Startups
My opinion about the new bubble, including lessons learned from the last crash, and new models for success in the future. 
Read About Start-ups


Community.

2018
In/Visible Talks: Using AI to Create Products with Personality
 

2017
Sid Lee Speaker/Trainer: Emotive Experiences
XX+UX Mentor: NY chapter
The One Club Jury: UI/UX and Responsive Environments
The One Show Mentor: The Young Ones Portfolio Review
 

2016
Awwwards Conference Emcee/Host: NY 2-day event
Awwwards Conference Speaker: Emotive UI, Can You Feel Me?
Invision Design+ Agency Panel Guest: The Evolution of Agencies
XX+UX Guest Speaker: Emotive UI, Can You Feel Me?
CreateTech Guest Speaker: Emotive UI, Can You Feel Me?
MakeItBrooklyn Panel Guest: Launch. Scale. Thrive

2015
IxDA Program Council Member: SF chapter
CreativeLive Guest Speaker: Freelancing 101
500px Panel Guest: Authenticity in Design


2014
The BoldItalic's Shift Conference Panel Guest: Personalization
Huge Panel Moderator: Maturing Your Vision

2013
Huge Emcee/Host: Wearables Tech Meet-up and Fireside Chat