Product Strategy and Experience Design.

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Sherine is a design leader creating industry-changing products and experiences for Fortune 500 companies, agencies and forward-thinking startups. 

Throughout her career, she has led Experience Design teams within the physical and digital realms, overseeing the transformation of hardware and software for LG Electronics, connected experiences for Verizon retail, and enterprise software for a multitude of clients, including EA, Xerox PARC, and Philips Labs.

Sherine's human-centric approach to design has garnered industry awards and attention from numerous organizations. She is also active in the design community through speaking engagements, jurying competitions, guest lecturing, advising/coaching and writing.

Get in touch.


Clients.

Absolut
AKQA
Autodesk
Beats Electronics
Calvin Klein
Crave
Cirque du Soleil
Dell
EA
eBay
Forsythe
French TechHub
Friendster
Gap
Ghirardelli
Google
HP
Hautelook / Sole Society
Health Partners
Horsley Bridge Partners
Huge
Intuit / Turbo Tax
LG Electronics
Madison Square Garden
Matrix Partners
Minted
Motorola
Ongo
Philips Labs
Propane Studio
(RED)
Rocket Communications
Rogers
Roku
Sequence
Sutter Health
Target
Tea Collection
Trion
Twitter
Visa
Visto
Verisign
Verizon
Walmart
Winterland Productions
Xbox
Xerox PARC
YouTube
Zynga

Community.

COMING SOON 09.28.17 Designers & Geeks Speaker: Creating Empathy in an Artificial World
A follow up to my Emotive UI one on why designers need to move on from using personal data to using personality data. 

05.08.17 - 05.09.17 The One Show: The Young Ones Portfolio Review
Portfolio reviews for up-and-coming visual designers, UX designers and copywriters. Info.

2016/17 The One Club Jury: UI/UX and Responsive Environments
Juried one the most prestigious award show for design, advertising, interactive and branded entertainment. Info.

02.23.17 Perspective: Creating Empathy in an Artificial World
A follow up to my Emotive UI piece on why designers need to move on from using personal data to using personality data. Read.

01.15.17 Fluff: What Matters in 2017
My prediction on what will matter to brands in 2017 (HINT: it's still users' emotions). Read.

11.09.16 CreateTech Speaker: Emotive UI - Can You Feel Me?
Emotion is a critical new dimension in UI, and while designers think about the way things look, there should be more discussion around the emotions that these products create. Read.

10.19.16 XX+UX Speaker: Emotive UI - Can You Feel Me?
Emotion is a critical new dimension in UI, and while designers think about the way things look, there should be more discussion around the emotions that these products create. Read.

09.28.16 Panel Guest: Launch. Scale. Thrive
Shared my thoughts on how Huge scales responsibly as we continue to evolve our product and service offerings.

08.18.16 Perspective: An Introduction to Emotive UI
Emotion is a critical new dimension in UI, and while designers think about the way things look, there should be more discussion around the emotions that these products create. Read.

06.16.16 - 06.17.16 Awwwards Conference Host and Speaker: Emotive UI - Can You Feel Me?
Emotion is a critical new dimension in UI, and while designers think about the way things look, there should be more discussion around the emotions that these products create.

01.28.16 Panel Guest: Design+ Agency
Shared my thoughts on how design agencies and their teams are evolving to meet new client demands and expanded business needs. Watch.

01.27.16 Digiday Interview: Why Agencies Are Trying to Kick the PowerPoint Habit
A few words about why I think prototypes trump presentations. Read.

12.02.15 Panel Guest: Authenticity in Design
Shared my thoughts on the authentic movement in design, including trends, roles of platforms, and the mutual trust that brands/agencies must foster. Read.

03.24.15 CreativeLive Guest: Freelancing 101
What it takes to be a successful freelancer – from the importance of building your online presence to creating and leveraging a valuable network. Watch.

12.03.14 TheBoldItalic Guest: Shift Conference
A fireside chat about how the shift from print to digital media has changed the way we consume content, and how it affects implicit and explicit personalization. Watch.

04.18.14 Perspective: Re-startup - The New Love Affair Between Big Business & Startups
Perspective piece that I wrote about the new bubble, including lessons learned from the last crash, and new models for success in the future. Read.

02.19.14 Panel Discussion: Maturing Your Vision
Moderated a panel of successful entrepreneurs to discuss how to avoid the roadblocks that prevent great products from reaching the next level. Watch.

11.20.13 Meet-up: Wearables Tech Demo and Fireside Chat
Hosted an evening with presentations and live demos of the most innovative and emerging wearable tech for the maker community. Watch.