Hi, I'm Sherine.

I lead Experience Design teams (product, visual, UX, UI, ID, AI, design technologists) across the digital and physical realms.

Work includes:
  • Re-imagination of hardware and software for LG Electronics
  • Connected retail environments for Verizon's Flagship store
  • Data visualization and installations for Twitter
  • Service design for Rogers Communications
  • Software design for EA, Xerox PARC, and Philips Labs

Right now, I'm advising an exhibition design team (digital+physical integrated experiences) to help develop a presidential center that reflects the values of the Obama Foundation.

I'm also consulting on the redesign of a global ecom site.

sherinekazim_noback_bw.jpg

A Few Clients.  

From Fortune 500s to agencies to foundations to startups, I've worked with some pretty incredible companies, both as a consultant and going in-house to lead mighty teams anywhere from 1 - 150.

Absolut
AKQA
Ammunition Group
Application Park
Autodesk
Battlefield
Beats Electronics
Crave
Dell
EA
eBay
French TechHub

Friendster
Fujitsu
Gap
Google
Hautelook / Sole Society
Health Partners
HP
Huge
Intuit / Turbo Tax
LG Electronics
Madison Square Garden
Matrix Partners

Motorola
Obama Foundation
Ongo
Philips Labs
Ralph Appelbaum Associates
(RED)
Rocket Communications
Rogers
Roku
Sequence
Sutter Health
The Sims

Tokoni
Trion Worldwide
Twitter
Verisign
Verizon
Visto
Walmart
Winterland Productions
Xbox
Xerox PARC
YouTube
Zynga


Some Case Studies.

Strategy, process, design, and outcomes for some of my favorite projects, plus insights into my human-centric approach to researching and designing experiences across digital/physical/service ecosystems. View Case Studies

  Twitter.  Installation for interactive data visualization.

Twitter. Installation for interactive data visualization.

  LG Electronics.  Hardware, software and campaign for smartphones.

LG Electronics. Hardware, software and campaign for smartphones.

  Verizon   Retail.  In-store experiences for flagship store.

Verizon Retail. In-store experiences for flagship store.

  Beats Electronics.  Strategy for consumer products and services.

Beats Electronics. Strategy for consumer products and services.


A Little Perspective.

Creating Empathy in an Artificial World
A follow up to my Emotive UI piece on the rise of relationship data, the case for a master algorithm, and why we need to move on from using personal data to using personality data.
Read About Empathy


An Introduction to Emotive UI
My thoughts about emotion as a critical new dimension in UI. While designers think about the way things look, there should be more discussion around the emotions that these products create.
Read About Emotive UI


Re-startup, The Love Affair Between Big Business & Startups
Reflections on the start-up bubble and the lessons we learned from the last crash, from common reasons we failed to the creation of new models for success.
Read About Startups


A Bit of Community.

2018
NEXT AIGA Panel Guest: Design Approach & Considerations for AI
NEXT Visual Media Alliance Speaker: Ethics & Emotive Experiences
Design Ethics Podcast Guest: Design, Ethics, and Curiosity
In/Visible Talks Lunch & Learn Roundtable: Emotive Experiences
Hexagon (formerly XX+UX) Mentor: NY Chapter


2017
Sid Lee Speaker/Trainer: Emotive Experiences
The One Club Jury: UI/UX and Responsive Environments
The One Show Mentor: The Young Ones Portfolio Review
Hexagon (formerly XX+UX) Mentor: NY Chapter


2016
Awwwards Conference Emcee/Host: NY 2-day event
Awwwards Conference Speaker: Emotive UI, Can You Feel Me?
Invision Design+ Agency Panel Guest: The Evolution of Agencies
XX+UX Speaker: Emotive UI, Can You Feel Me?
4A's CreateTech Speaker: Emotive UI, Can You Feel Me?
Make It Brooklyn Panel Guest: Launch. Scale. Thrive.

2015
IxDA Program Council Member: SF Chapter
CreativeLive Speaker: Becoming a Successful Freelancer
500px Panel Guest: Authenticity in Advertising


2014
BoldItalic's Conference Guest: Implicit & Explicit Personalization
Huge Panel Moderator: Startups and Maturing Your Vision


2013
Huge Emcee/Host: Wearable Tech Meet-up and Fireside Chat