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Hi, I'm Sherine. I design products and experiences for Fortune 500 companies, agencies and startups.

Throughout my 20-year career, I've led global Experience Design teams within the physical and digital realms, overseeing the transformation of hardware and software for LG smartphones, connected experiences for Verizon retail, and enterprise software for a multitude of clients, including EA, Xerox PARC, and Philips Labs.

Right now, I'm working behind the scenes on the connected exhibitions strategy for a brand new museum. I'm also helping a consulting company launch their first digital practice.
Get in Touch


Clients.

Absolut
AKQA
Application Park
Autodesk
Battlefield
Beats Electronics
Calvin Klein
Crave
Cirque du Soleil
Dell
EA
eBay
Forsythe
French TechHub

Friendster
Fujitsu
Gap
Ghirardelli
Google
HP
Hautelook / Sole Society
Health Partners
Horsley Bridge Partners
Huge
Intuit / Turbo Tax
LG Electronics
Nabisco
Madison Square Garden

Matrix Partners
Motorola
Ongo
Philips Labs
Pogo
Propane Studio
(RED)
Rocket Communications
Rogers
Roku
Sequence
Sutter Health
Target
Tea Collection

The Sims
Tokoni
Trion Worldwide
Twitter
Visa
Visto
Verisign
Verizon
Walmart
Winterland Productions
Xbox
Xerox PARC
YouTube
Zynga


Case Studies.


A look at the strategy, process, design and outcomes for some of my favorite projects. Covering hardware, software, installations/environments, service design, and roadmaps, these case studies offer insight into my human-centric approach to designing experiences.
View Case Studies

interactive installations/environment design for social network.

interactive installations/environment design for social network.

Hardware, software and launch campaign a consumer product.

Hardware, software and launch campaign a consumer product.

Retail/Store design for a carrier/service provider.

Retail/Store design for a carrier/service provider.

Product strategy and roadmap for consumer brand.

Product strategy and roadmap for consumer brand.


Perspectives.

Creating Empathy in an Artificial World
A follow up to my Emotive UI piece on why designers need to move on from using personal data to using personality data.
Read About Empathy

 


An Introduction to Emotive UI
I believe that emotion is a critical new dimension in UI, and while designers think about the way things look, there should be more discussion around the emotions that these products create.
Read About Emotive UI
 

 

Re-startup, The Love Affair Between Big Business & Startups
My opinion about the new bubble, including lessons learned from the last crash, and new models for success in the future. 
Read About Start-ups


Community.

2017
UP NEXT - D+G Speaker: Creating Empathy in an Artificial World
The One Show Mentor: The Young Ones Portfolio Review
The One Club Jury: UI/UX and Responsive Environments
 

2016
CreateTech Speaker: Emotive UI, Can You Feel Me?
XX+UX Speaker: Emotive UI, Can You Feel Me?
Panel Guest Speaker: Launch. Scale. Thrive
Awwwards Conference Host/Speaker: Emotive UI, Can You Feel Me?
Panel Guest Speaker: Design+ Agency
 

2014
TheBoldItalic Guest: Shift Conference
Panel Discussion Moderator: Maturing Your Vision

2013
Meet-up: Wearables Tech Demo and Fireside Chat
 

2015
Panel Guest Speaker: Authenticity in Design
CreativeLive Guest Speaker: Freelancing 101