Hi, I'm Sherine. I design products and experiences for Fortune 500 companies, agencies and startups.
Throughout my 20-year career, I've led global Experience Design teams within the physical and digital realms, overseeing the transformation of hardware and software for LG smartphones, connected experiences for Verizon retail, and enterprise software for a multitude of clients, including EA, Xerox PARC, and Philips Labs.
Right now, I'm working behind the scenes on the connected exhibitions strategy for a brand new museum. I'm also helping a consulting company launch their first digital practice.
Get in Touch
Cirque du Soleil
Hautelook / Sole Society
Horsley Bridge Partners
Intuit / Turbo Tax
Madison Square Garden
A look at the strategy, process, design and outcomes for some of my favorite projects. Covering hardware, software, installations/environments, service design, and roadmaps, these case studies offer insight into my human-centric approach to designing experiences.
View Case Studies
Creating Empathy in an Artificial World
A follow up to my Emotive UI piece on why designers need to move on from using personal data to using personality data.
Read About Empathy
An Introduction to Emotive UI
I believe that emotion is a critical new dimension in UI, and while designers think about the way things look, there should be more discussion around the emotions that these products create.
Read About Emotive UI
Re-startup, The Love Affair Between Big Business & Startups
My opinion about the new bubble, including lessons learned from the last crash, and new models for success in the future.
Read About Start-ups
UP NEXT - D+G Speaker: Creating Empathy in an Artificial World
The One Show Mentor: The Young Ones Portfolio Review
The One Club Jury: UI/UX and Responsive Environments
CreateTech Speaker: Emotive UI, Can You Feel Me?
XX+UX Speaker: Emotive UI, Can You Feel Me?
Panel Guest Speaker: Launch. Scale. Thrive
Awwwards Conference Host/Speaker: Emotive UI, Can You Feel Me?
Panel Guest Speaker: Design+ Agency
TheBoldItalic Guest: Shift Conference
Panel Discussion Moderator: Maturing Your Vision
Meet-up: Wearables Tech Demo and Fireside Chat
Panel Guest Speaker: Authenticity in Design
CreativeLive Guest Speaker: Freelancing 101