Hi, I'm Sherine. I design products and experiences for Fortune 500 companies, agencies and startups.
Throughout my 20-year career, I've led global Experience Design teams within the physical and digital realms. My work includes the re-imagination of hardware and software for LG smartphones, the creation of connected experiences/installations for Verizon retail, and software design for a multitude of clients, including EA, Xerox PARC, and Philips Labs.
Right now, I'm working behind the scenes on the connected exhibitions strategy for an upcoming museum in Chicago. I'm also a mentor for the NY chapter of Hexagon (formerly XX+UX).
Get in Touch
A Few Clients.
Hautelook / Sole Society
Horsley Bridge Partners
Intuit / Turbo Tax
Madison Square Garden
Ralph Appelbaum Associates
A look at the strategy, process, design and outcomes for some of my favorite projects. Covering hardware, software, installations/environments, service design, and roadmaps, these case studies offer insight into my human-centric approach to designing experiences.
View Case Studies
Creating Empathy in an Artificial World
A follow up to my Emotive UI piece on why designers need to move on from using personal data to using personality data.
Read About Empathy
An Introduction to Emotive UI
I believe that emotion is a critical new dimension in UI, and while designers think about the way things look, there should be more discussion around the emotions that these products create.
Read About Emotive UI
Re-startup, The Love Affair Between Big Business & Startups
My opinion about the new bubble, including lessons learned from the last crash, and new models for success in the future.
Read About Start-ups
In/Visible Lunch & Learn - Emotive Experiences
Sid Lee Speaker/Trainer: Emotive Experiences
XX+UX Mentor: NY chapter
The One Club Jury: UI/UX and Responsive Environments
The One Show Mentor: The Young Ones Portfolio Review
Awwwards Conference Emcee/Host: NY 2-day event
Awwwards Conference Speaker: Emotive UI, Can You Feel Me?
Invision Design+ Agency Panel Guest: The Evolution of Agencies
XX+UX Guest Speaker: Emotive UI, Can You Feel Me?
CreateTech Guest Speaker: Emotive UI, Can You Feel Me?
MakeItBrooklyn Panel Guest: Launch. Scale. Thrive
IxDA Program Council Member: SF chapter
CreativeLive Guest Speaker: Freelancing 101
500px Panel Guest: Authenticity in Design
The BoldItalic's Shift Conference Panel Guest: Personalization
Huge Panel Moderator: Maturing Your Vision
Huge Emcee/Host: Wearables Tech Meet-up and Fireside Chat