Hi, I'm Sherine.
I lead Experience Design teams (product, visual, UX, UI, ID, AI, design technologists) across the digital and physical realms.
• Re-imagination of hardware and software for LG Electronics
• Connected retail environments for Verizon's Flagship store
• Data visualization and installations for Twitter
• Service design for Rogers Communications
• Software design for EA, Xerox PARC, and Philips Labs
Right now, I'm advising an exhibition design team (digital+physical integrated experiences) to help develop a presidential center that reflects the values of the Obama Foundation.
I'm also consulting as a product designer and strategist for a private equity firm.
A Few Clients.
From Fortune 500s to agencies to foundations to startups, I've worked with some pretty incredible companies, both as a consultant and going in-house to lead mighty teams anywhere from 1 - 150.
Hautelook / Sole Society
Intuit / Turbo Tax
Madison Square Garden
Ralph Appelbaum Associates
Some Case Studies.
Strategy, process, design, and outcomes for some of my favorite projects, plus insights into my human-centric approach to researching and designing experiences across digital/physical/service ecosystems. View Case Studies
A Little Perspective.
Creating Empathy in an Artificial World
A follow up to my Emotive UI piece on the rise of relationship data, the case for a master algorithm, and why we need to move on from using personal data to using personality data.
Read About Empathy
An Introduction to Emotive UI
My thoughts about emotion as a critical new dimension in UI. While designers think about the way things look, there should be more discussion around the emotions that these products create.
Read About Emotive UI
Re-startup, The Love Affair Between Big Business & Startups
Reflections on the start-up bubble and the lessons we learned from the last crash, from common reasons we failed to the creation of new models for success.
Read About Startups
A Bit of Community.
VMA Conference Speaker: Design Ethics & Emotive Experiences
AIGA Panel Guest: Designing for AI
Design Ethics Podcast Guest: Design, Ethics, and Curiosity
In/Visible Talks Lunch & Learn Roundtable: Emotive Experiences
Hexagon (formerly XX+UX) Mentor: NY Chapter
Awwwards Conference Emcee/Host: NY 2-day event
Awwwards Conference Speaker: Emotive UI, Can You Feel Me?
Invision Design+ Agency Panel Guest: The Evolution of Agencies
XX+UX Speaker: Emotive UI, Can You Feel Me?
4A's CreateTech Speaker: Emotive UI, Can You Feel Me?
Make It Brooklyn Panel Guest: Launch. Scale. Thrive.
Huge Emcee/Host: Wearable Tech Meet-up and Fireside Chat